Former Xbox Exec Slams New Microsoft Handheld Console: Not Worth Buying

 

Microsoft recently unveiled its new handheld console, the Xbox ROG Ally, but the device has sparked mixed reactions. While some fans welcomed Microsoft’s entry into the handheld gaming market, Laura Frier, a former Xbox co-founder, has sharply criticized the console, claiming it offers no compelling reason for purchase. In this article, we explore the criticisms, the device’s features, and its implications for Xbox’s hardware future.

 

Xbox Handheld Console: Innovation or Repetition?

Inspired by the success of the Nintendo Switch and Steam Deck, Microsoft introduced the Xbox ROG Ally. However, critics argue it’s little more than a rebranded Asus ROG Ally. Laura Frier, a former Xbox executive, believes the console falls short of gamers’ expectations due to its limitations.

Running on Windows 11, the device only supports Xbox Play Anywhere titles designed for PCs, meaning iconic Xbox exclusives like Ninja Gaiden Black or Sonic Unleashed are not playable. Frier describes the console as essentially a PC with limited Xbox features, recommending gamers opt for a proper gaming PC or Linux-based devices like the Steam Deck instead.

Laura Frier’s Criticism: The End of Xbox Hardware Innovation?

Frier highlighted a shift in Microsoft’s hardware strategy, noting that the Xbox team once prioritized innovative hardware and robust software support. However, the new handheld suggests a departure from this approach. She stated bluntly:

There’s no reason to buy this console. As an Xbox co-founder, I’m disappointed and believe the Xbox hardware division is effectively dead.

Frier isn’t alone in her criticism. Previously, Blizzard’s former president also urged Microsoft to focus on high-quality games rather than unnecessary hardware ventures.

Price and Market Competition

Rumors suggest the Xbox handheld will launch at €599, a price point that seems steep compared to competitors like the Steam Deck or even the ROG Ally itself. Frier argues that the high price, combined with software limitations, diminishes the device’s value, as gamers can find better alternatives for a similar cost.

Xbox’s Future in the Handheld Market

Microsoft’s entry into the handheld gaming market could have positioned it to compete with giants like Nintendo and Valve. However, the Xbox ROG Ally’s lack of exclusive console game support and its similarity to existing devices have drawn significant criticism. Still, Microsoft may address these shortcomings with future software updates or new models.

Conclusion

The Xbox ROG Ally aimed to make waves in the growing handheld gaming market, but sharp criticism from former executives like Laura Frier signals challenges ahead. With a high price and limited game compatibility, the device may struggle to carve out a strong market position. Gamers are now watching to see if Microsoft can refine its approach and win over critics and users alike.